Color Garden makes natural, 100% plant-based colors for food and beverages for the consumer market. We helped them launch their brand 13 years ago, creating their positioning, brand name, logo and packaging design. The brand has been a hit and has grown steadily over the years, but it was time for a packaging and web site refresh.
FIRST, THE PACKAGING
The brief stated they wanted to retain the sunburst sky image and the logo from the original packaging as there was considerable equity in these elements, but they wanted the new design to have a garden look and feel. We got to work on the creative development. One of the sketches we showed them had the sunbust sky in a garden field with a basket of the fruits and vegetables that are the ingredients in their plant-based food colors. They chose this concept, and we sent the sketch over to our professional illustrator. This is the illustration with the logo and tag line added.
We designed the illustration to fill in the entire front panel and wrap around to the side panels. When we received the professional illustration, we placed it in the die line and redesigned the typography. For the colors, we indicated each one by consistently-placed banners on the front and side panels, and a block of solid color on the top flap. The finished packaging design provides a fresh, earthy, and garden-inspired feel while retaining design cues from its original iconic design.
Original Color Garden Packaging
Redesigned Color Garden Packaging
AND THE WEB SITE
We designed the site on the Shopify platform because of its built-in ecommerce function with multiple payment options, marketing tools and integration with social media. The site features animated GIF’s, a live Instagram feed, and a blog for building search engine traffic.
