For this new brand of natural, plant-based food colors, we created the name, Color Garden, and designed the brand identity and packaging.
AUM Nutritionals approached us with a formulation and a dream. They wanted to launch a new brand of probiotic supplement that would be made with certified organic ingredients. Our first step was to conduct consumer research. Then we designed the brand identity and packaging. Next, we art directed the photo shoot and did the composite image. Finally, we listed the product on Amazon. This included writing the bullet points, search terms and descriptions. The initial reaction was positive, resulting in 19 orders in the first 2 months of the listing.
Nuevo Grille provides frozen Mexican foods that are restaurant quality. They wanted a new look that communicates bold, flavorful, all natural Mexican food. In the frozen food category, packaging design is critical to attracting new customers. To accomplish this, we emphasized professional food styling and photography, along with bold typographical treatments and warm colors.
LA TERRA FINA
La Terra Fina makes fresh dips that are sold in the refrigerated section of grocery stores. Their brand stands for freshness, flavor and quality. They asked us to help them communicate these attributes. In the design process, we discovered that the ingredients, artichokes and jalapenos, have more visual impact than the finished product. So we art-directed the photography of a plate with an ensemble of these ingredients. This became our main visual element.
In our label design system for this line of fresh refrigerated tamales, we wanted to ensure a distinct visual separation for each of the three varieties of tamales while maintaining a cohesive branded look for the entire line. To accomplish this, we art-directed each ensemble on a different color of plate: yellow for chicken, red for beef and green for green chile and cheese. Then we matched the colors of the label graphics to the colors on the plates.