COLOR GARDEN
ColorMaker has been supplying natural, plant-based food colors to the business-to-business channel for many years, but wanted to branch out into the consumer retail market. They called on us to help them. We created a name, brand identity and packaging design for this brand.
AUM Nutritionals
AUM Nutritionals approached us with a formulation and a dream. They wanted to launch a new brand of probiotic supplement that would be made with certified organic ingredients. Our first step was to conduct consumer research. Then we designed the brand identity and packaging. Next, we art directed the photo shoot and did the composite image. Finally, we listed the product on Amazon. This included writing the bullet points, search terms and descriptions. The initial reaction was positive, resulting in 19 orders in the first 2 months of the listing.
CYVEX NUTRITION
We designed this custom 20’ x 10’ space for Cyvex Nutrition as part of our rebranding of the company. The rebranding also included a redesigned brand identity, tagline, new web site, marketing collateral, packaging, advertising and other brand communications.
WE CREATE AND
BUILD BRANDS IN
THE NATURAL
PRODUCTS CATEGORY
“How?” you ask?
I. BRAND STRATEGY
It isn’t what you think, it’s what your customers think. And the best way to find out what they think is to ask them. If you already have research, great, we’ll use it. If not, we’ll conduct it. In the end we’re looking for target market insight that can help us identify a unique opportunity in the minds of this consumer and position your product to meet that opportunity. Here’s a few ways how we might help you:
> Research
> Target market insight
> Target market opportunity
> Brand Positioning
II. BRAND DESIGN
After we’ve researched your target market, discovered your target market opportunity and positioned your brand, we’re ready to design your brand. We start with a brand identity. If the brand strategy is the soul of the your brand, then the brand identity is the body of your brand. It’s the visual form, the voice and the personality of your new brand. Some of our services in this area include:
> Brand identity design
> Web site design
> Packaging design
> Trade show display design
> Marketing collateral design
III. DIGITAL BRAND COMMUNICATIONS
In the advertising era, ad agencies communicated one-way with consumers by repeating the same ad in multiple media. Today we connect with consumers through two-way communications via social media, help our consumers find us through search engine optimization, digital advertising and PR, and keep them engaged through relevant email marketing. To help you drive sales growth, we recommend these services:
Social Media
> PR
> Advertising
> Search Engine Optimization
> Email Marketing