Ten years ago, if you had used the term “plant protein”, it would have sounded like an oxymoron. But now most consumers not only understand there is protein in many different plants, they are demanding it in their foods. But why plant protein? And why protein at all?
We’re at a point where we understand the need to balance protein, carbohydrates and fiber in our diets. We also know that protein helps us maintain lean muscle mass, and that a body with a high muscle to fat ratio burns calories faster than one with a lower ratio. So now we’re paying attention to the protein grams in our diets.
But many people are leery of animal protein lately. And with reports of antibiotics and hormones in meat, who could blame them? Also, more people are suffering with allergies these days. And what is a leading allergen? Dairy. Thus the switch to plant-based proteins.
Many plants are high in protein. Legumes, chia seeds, hemp seeds and quinoa are a few common examples. These protein-rich plants can be prepared in myriad ways to go with any type of meal. In a hurry? Snack food manufacturers are adding these ingredients to their offerings to boost the grams of protein per serving.
As consumers become more aware of the link between diet and health, we expect the trend of increasing plant protein consumption to continue.
Bentley Brands is a brand communications firm that helps clients in the natural products industry grow their brands through unique, effective and highly personalized services.