Cyvex Nutrition supplies ingredients to the dietary supplements industry. They had grown and launched many new products over the years. They developed some of their marketing materials in-house. Other materials were created by a series of different outside firms. The result was an incoherent mixture of brand communications. Our challenge was to develop a new brand strategy and apply it to the new design of their brand identity, tagline, marketing collateral, web site and trade show booth.
FIRST, THE LOGO
In our redesign of their logo, we retained the basic letterforms from the original logo to preserve the brand equity, but we removed the starburst, enhanced the color pallet and gave the diagonal stroke of the x a calligraphic treatment.
Old Cyvex Nutrition Logo
New Cyvex Nutrition Logo
NEXT, THE TAGLINE
Our next project, rewriting the tagline, Cyvex Nutrition asked us to emphasize quality, and innovation. Our solution was Where Quality and Innovation are the First Ingredients. We incorporated Cyvex Nutrition’s request to mention quality and innovation, and we used a word that relates to the business that they’re in – ingredients.
Where Quality and Innovation are
the First Ingredients
Where Quality and Innovation
are the First Ingredients
THEN, MARKETING COLLATERAL
We designed this 8-page brochure and set of sell sheets as part of our rebranding of the company.
AND TRADE SHOW BOOTH
We designed this custom 20’ x 10’ space.