Color Garden is a brand of natural, 100% plant-based food colors for consumers who enjoy baking. They needed to increase visibility on the bakery counters. They came to us for help.
Our solution was this countertop display tray. For shipping, the front flap of the tray folds over and tucks in the front panel to hold the 16 individual boxes in place. When the bakery employee sets up the tray, he or she folds the front flap up and back so that it connects to the top flap via a strip of tape. With this simple action, the tray transforms from a shipping container to a POS display.
So far, reactions from the bakeries have been positive and the product is selling well.
Bentley Brands is a branding and marketing communications agency that helps clients grow their brands through unique, effective and highly personalized services.