How we helped a brand prosper with a smaller carbon footprint.
Brand communications firm Bentley Brands won the prestigious OCDA award for its design and consultation with a line of children’s pajamas called Brian the Pekingese. The award was given in the sustainable design category. “We won this award for our concepts for Brian the Pekingese on how to conduct business in a more sustainable manner,” said Wes Bentley, principal and creative director. “In our research we found that the average American dumps 70 pounds of textile waste into the landfills each year. One of our suggestions was to take the used pajamas back after the child outgrows them, and recycle the cotton. The company implemented the idea and now offers free postage-paid pouches for moms to return the outgrown garments. Then it works with cotton recycling firms to recycle the cotton.”
The OCDA recognizes excellence in design solutions to problems facing designers everyday. The competition was judged by a panel of accomplished design professionals who have been recognized on a national level for their work with global brands such as Microsoft, Kodak, Nike, and Hyatt. The event was sponsored by AIGA, a 102-year old professional organization for design.
Bentley Brands is a brand communications firm that helps clients in the natural products industry grow their brands through unique, effective and highly personalized services.