The first Gonzalez Northgate Market was started in Anaheim in 1980 by an immigrant family with the vision of providing full-service supermarkets in areas where Hispanic nationals live. That first store grew into the chain that now includes 36 stores in the Southern California area. We were asked to help them package their private label brand of tortillas.
Our challenge was to keep production costs down while maintaining the brand’s look and feel. We recommended spot colors instead of process colors and kept the palette of colors as limited as possible. We used an expressive display font to give the package a distinctive Latin feel. To further emphasize the brand’s heritage, we used Aztec vector art as a motif and liberally applied the brand’s vibrant red and green colors to the package.
The final packaging easily communicates to the consumer that this new product is made by the store that they know and trust.
Bentley Brands is an Orange County-based advertising and graphic design agency that helps clients grow their brands through unique, effective and highly personalized services.