The Orange County Bar Association (OCBA) has recently launched its new web site, with help from Bentley Brands, a Tustin-based advertising, graphic design and website development firm. Bentley Brands’ challenge was to create a site that reflected the appropriate image for the professional organization while making various online functions regularly accessed by members easy to use.
“We took the OCBA through our Brand IlluminationTM process,” said Wes Bentley, principal and creative director. “During this process we determined that the site must appear scholarly while maintaining a measure of credibility and acting as a professional resource for the members. Then we went back to our studio to develop the visual design.”
One unique facet of this project was that the visual design had to connect to sophisticated back-end software that the OCBA had already purchased. The software lets the OCBA members conduct activities online, such as managing their membership account information and paying dues. It also lets the OCBA staff edit the content of the site and add or subtract pages themselves.
“We feel that the site is now much easier to navigate, and the response from both the OCBA staff and members has been very positive,” adds Wes. The site is located at www.ocbar.org.
Bentley Brands helps clients grow their brands through highly personalized advertising and design services.