Pan Pacific Retail Properties is a real estate investment trust (REIT) that specializes in shopping centers. As an investment, REITs provide a high income yield. The investor relations professionals at Pan Pacific had reserved a booth at an investment trade show. They hired us to develop a direct mail ad campaign that would drive traffic to their booth.
The client needed a complete, turnkey solution. Therefore, we handled the creative development, printing and mail fulfillment. They simply supplied the list. Our creative solution consisted of a compelling message about yields on the front of the card and specific information about the trade show and Pan Pacific’s booth. We also included an enticing offer to motivate the recipient to take action.
The ad campaign was a success. Pan Pacific received a high turnout to its booth, and the campaign led to calls and inquiries for more information after the event.
Bentley Brands is an Orange County-based advertising and graphic agency that helps clients grow their brands through unique, effective and highly personalized services.