How ColorMaker Got More Trade From Trade Shows

ColorMaker blends custom colors for food and beverage companies using plant-based and other natural ingredients. They asked us to design a new trade show display. To show what they do visually in our design, we used a graduated color bar with red on the left, yellow in the middle, and blue on the right. Above … Read more

Magnesium – Soak it Up

In today’s modern world, we don’t get enough magnesium in our diets. In fact, the latest government study shows that 68% of Americans do not consume even half of the government’s recommended daily intake of magnesium. Consuming processed foods and too little fresh fruits and vegetables are the cause. Surprised?So if you’re deficient in magnesium, you can … Read more

Perhaps CBD should stand for Confusing But Desirable

Will CBD-oil capsules be available as a dietary supplement one day?On December 20, 2018, President Trump signed the Agriculture Improvement Act of 2018, also known as the Farm Bill, into law. This law removes hemp and hemp products that contain less than 0.3% THC from the Controlled Substances Act, thus making them legal under federal … Read more

FDA’s New Guidance for Nutrition Facts Tables

It sounded like a simple concept. The FDA asked packaged food companies to list the serving size on their nutrition facts labels, and to show the nutrition facts in that serving size. But some food companies grossly understated the serving sizes. This gave the consumer the impression they were consuming fewer calories. For example, a … Read more

How to stop a knock-off

A young entrepreneur has a brilliant idea for a phone case with a built-in selfie stick. He draws up plans, makes a prototype, shoots a promotional video and starts a crowdfunding campaign. But one week after his campaign debuts, he sees an imitation product already being sold on AliExpress. Overseas manufacturers had seen his product … Read more

Recent Work – AUM Nutritionals

We’re pleased to share our newest work for AUM Nutritionals. We designed the brand identity and packaging for this new probiotic product, Gastrolyf. Additionally we art-directed the photoshoot, did the photo-retouching and created the brand’s Amazon listing. It’s been a pleasure working with this company because they genuinely care about the quality of their product. … Read more

We Just Reached #1 in Google’s Search Results

We are thrilled to announce we just reached the number one (very first) position, after the paid ads, in Google’s search engine for the search term “natural products marketing agency”. And that’s first out of 32,300,000 results! We’ve been working hard on optimizing our site for search engines and it has really paid off. And … Read more

The Power of Red, Yellow and Orange

In the art and design world, reds, yellows and oranges are called warm colors. They are often used when the artist or designer wants to convey strong and powerful emotions. In the plant world, reds, yellows and oranges contain strong and powerful antioxidants called carotenoids. These carotenoids are crucial for many aspects of our health.There … Read more

Pantone’s Color of the Year

What better way to celebrate Pantone’s color or the year, Ultra Violet, than by eating this delicious vegetable? Eggplant, a cousin of the tomato, has been cultivated since prehistoric times and is consumed around the world. In Korean cuisine it is often steamed or stir-fried. In the Mediterranean, it can be found sliced and deep-fried, … Read more

Red Cabbage

Just one cup of uncooked red cabbage (Brassica oleracea) contains 85% of the daily recommended amount of vitamin C and 42% of of the daily amount of vitamin K. It’s also high in magnesium and fiber, with very few sugars. Fun fact: When you press the juice from red cabbage, it comes out blue and … Read more

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