Magnesium – Soak it Up
July 25th, 2019
In today’s modern world, we don’t get enough magnesium in our diets. In fact, the latest government study shows that 68% of Americans do not consume even half of the government’s recommended daily intake of magnesium. Consuming processed foods and too little fresh fruits and vegetables are the cause. Surprised?
So if you’re deficient in magnesium, you can take a supplement, right? Well, yes, but the problem with oral magnesium supplements is that it’s easy to take too much. And with that comes symptoms such as diarrhea, nausea and vomiting. With Magsoak, you can’t take too much. With its unique delivery system, you don’t take it orally – you soak your feet in it. The magnesium is absorbed into your system transdermally through your feet. When absorbed this way, your body will only take in what it needs, and not too much.
For this brand, we conducted consumer research and gathered target audience insights. We looked at various product categories this brand would fit into and recommended the best one. Then we crafted a positioning statement. Next we designed this brand identity and packaging with the tone and manner identified in the positioning statement and in a way that conveys how this one-of-a-kind product works. There are 3 different scents. Each box contains 10 single-use packets.