PR and Social Media Communications for Color Garden
November 19th, 2015
After a successful launch and gaining entry into a major distributor, Color Garden recognized the next step towards building their brand was to stimulate consumer awareness. They didn’t have a large budget to work with, so we agreed on a combination of PR and social media outreach instead of traditional advertising.
We got to work and within 3 months the results were impressive:
• Prominent feature including color photography in the new products section of a health-oriented consumer publication with a paid circulation base of over 70,000
• Half-page article with color photography in an online and print natural products publication with over 600,000 Facebook likes
• Numerous blog and social media mentions
Even more impressive was the return on investment – a whopping 260%!
Bentley Brands is an award-winning brand communications firm that helps clients in the natural products industry grow their brands through unique, effective and highly personalized services.