Bentley Brands Designs Packaging for New Food Product
June 2nd, 2010
La Terra Fina makes fresh, high-quality food products for retail and club grocery store chains. Made fresh daily in their USDA-inspected plant, La Terra Fina’s brand stands for freshness, flavor and quality. When they were ready to launch a new product, Five-Onion Dip, they called on us to help with the packaging design.
Our Brand Illumination session with the client revealed that they wanted to communicate that the product was warm, approachable and inviting. Our packaging solution was a clear tub with a wrap-around label. The tub shows the product inside, while the label emphasizes the ingredients with a composite image of fresh onions on it. We used a warm color pallet with a contrasting green to communicate the different flavors of onions in the dip. We used a bold slab serif typeface to communicate approachability with a contrasting retro-script typeface to make it feel warm and inviting.
At its launch, the product was well received in the marketplace and sales have grown steadily since.
Bentley Brands is an Orange County-based advertising and graphic design agency that helps clients grow their brands through unique, effective and highly personalized services.