Bentley Brands Creates Ad Campaign for Cybernet’s Vertical Market
January 7th, 2007
Cybernet makes novel small-footprint PCs for businesses where desktop space is limited. Taking up less space than a traditional tower PC system, Cybernet’s PCs are ideal for teller stations in banks, nursing stations in hospitals and cashier stands in retail stores. As we previously created a new overall ad campaign for them, they called on us to develop some new concepts to keep the campaign fresh.
We concentrated on the product’s unique selling proposition of saving space on the office desktop. We presented several concepts, and the client chose two. We inserted those two concepts into the visual motif that we had previously developed in the overall campaign. We recommend this approach for clients with small media budgets because the visual consistency helps the ad reach the audience more effectively.
The ad campaign ran in both consumer and trade publications and led to increased sales. When new clients called Cybernet for the first time, they were asked how they had heard of Cybernet. Many times they cited the advertising.
Bentley Brands is an Orange County-based brand communications firm that helps clients grow their brands through unique, effective and highly personalized services.