CLIENT: OptiPure

PROJECT: Chondroitin is a supplement people take for joint pain. In this ad campaign, our task was to communicate the product's superior range of chondroitin sulfates and the uniqueness of its source – squid.

CLIENT: Cyvex Nutrition

PROJECT: Cyvex Nutrition has been a leader in the broccoli extracts market for many years. During this time, the number of competitors selling broccoli products increased. The objective of this campaign was to remind the audience of Cyvex Nutrition’s leadership status in this niche.

CLIENT: Cyvex Nutrition

PROJECT: Cyvex Nutrition’s Quebracho ingredient is one of the most powerful antioxidants on the market. Our audience knows that antioxidants attack free radicals, the substances that damage our cells. Our job for this ad was to communicate the free radical-fighting ability of Quebracho in an engaging manner.

CLIENT: OptiPure

PROJECT: The objective of this campaign was to communicate that GlucoHelp has 18% corosolic acid while most of the other products only contain 1%. This campaign ran in several different trade publications.

CLIENT: SoftGel

PROJECT: Soft Gel wanted to promote their product CoQH-CF, a plant extract that benefits the cardiovascular system. In this business-to-business campaign, our challenge was to communicate the product’s unique selling proposition – which is that it absorbs in the human system easier than competing products. The ad campaign ran in many trade publications and generated a lot of buzz in the industry. A competitor even copied the idea and began running very similar ads. We were flattered.

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