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Recent Work: Color Garden Web Site

August 17th, 2016

Color Garden is a brand of natural, 100% plant-based food colors for consumers who enjoy baking. Their web site was outdated and not optimized for mobile devices. They needed a new site where the user could navigate easily to many different levels of information on any kind of device: desktop, tablet or smartphone. They came to us for help.

Our first step was to analyze the user experience (UX) of the old site. From there we saw what information was readily accessible and what was not. Then we redesigned the UX architecture to make it seamless and intuitive. Included in this was designing how the site would display when viewed on a desktop, tablet and smartphone device.

Our next step was to design the visuals of the site. Color Garden had invested in professional photography and we felt it was important to show it off. After all, their product is a visual one. Next, we utilized the design elements such as typeface and color palette from the their brand identity and packaging which we had designed previously. The site started coming together.

Finally we had to make sure everything worked with the back end. By working closely with the programming team we got the image galleries, shopping cart and other widgets working properly. After testing on desktop, tablet and mobile devices, and a little bit of tweaking, the new site went live. You can see it here: http://colorgarden.net/

The new site has been very well received by the client, programming team and end users.

Bentley Brands is a brand communications firm that helps clients in the natural products industry grow their brands through unique, effective and highly personalized service.