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PR and Social Media Communications for Color Garden

November 19th, 2015

After a successful launch and gaining entry into a major distributor, Color Garden recognized the next step towards building their brand was to stimulate consumer awareness. They didn’t have a large budget to work with, so we agreed on a combination of PR and social media outreach instead of traditional advertising.

We got to work and within 3 months the results were impressive:

• Prominent feature including color photography in the new products section of a health-oriented consumer publication with a paid circulation base of over 70,000

• Half-page article with color photography in an online and print natural products publication with over 600,000 Facebook likes

• Numerous blog and social media mentions

Even more impressive was the return on investment – a whopping 260%!

Bentley Brands is an award-winning brand communications firm that helps clients in the natural products industry grow their brands through unique, effective and highly personalized services.