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Bentley Brands Helps Launch New Natural Sweetener Product

December 5th, 2012

Amax Nutrasource has been supplying ingredients to dietary supplement and natural products manufacturers for many years. They realized that one of their ingredients could also be sold as a finished product if it had the right packaging. That’s when they called us.

This unique sweetener is derived from monk fruit, which is a melon that grows in high elevations of Southeast Asia. This superfruit is bursting with antioxidants and vitamins, but without the calories of sugar. Our job was to help them get this product to market.

We designed a packaging system built around a single-use packet of this powdered sweetener. The client decided that 40 packets would be optimal, so we recommended a folding paperboard package that would contain 40 units. The final design emphasized bright photography of this colorful tropical fruit. The product was launched immediately in retail stores and in an e-commerce web site, and it has been received very well.

Bentley Brands is an Orange County-based packaging design and marketing communications agency that helps clients grow their brands through unique, effective and highly personalized services.