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Bentley Brands Creates New Packaging for Simply Greek

September 19th, 2011

Simply Greek started as a restaurant in Oakland, California, that serves authentic high-quality Greek food. Over the years, it has garnered a loyal local following, which led to the opening of a second restaurant in Pleasanton. Simply Greekā€™s homemade tzatziki dip and spicy feta dip became so popular with the locals that it decided to market them as packaged food products. We were asked to design the packaging.

Working with a limited budget, we used a clear plastic tub and lid, with a printed label. The transparent tub allows the product to show through. For the labels, we kept the design simple by emphasizing just the logo and using bright red for the spicy feta dip and deep blue for the tzatziki dip. We also designed a display case for each of the dips, to help the product capture attention on the retail shelf.

The product debuted at one Costco location in the bay area and has since spread to other locations. Sales are increasing and the response in social media has been favorable, as more people discover the product.

Bentley Brands is an Orange County-based advertising and graphic design agency that helps clients grow their brands through unique, effective and highly personalized services.